Meet The Founders

the watch king brings A new kind of jewelry experience — built on trust, not markups.

Moshe Haimoff

Moshe Haimoff started this business the hard way — one watch, one client, one deal at a time. Every flip, every trade, every handshake taught him the same thing: luxury means nothing without trust.

After years of navigating the noise - inflated markups, inconsistent information and industry smoke screens, he was determined to do it differently. The Watch King prides himself on trust and transparency, always putting client satisfaction first. Even though Moshe and his team have a roster of celebrity clients, a massive social media following and sell watches worth thousands of dollars, he still believes in the power of a solid reputation, a strong handshake and always standing by your word.

So what’s next? He’s bringing his honest luxury approach to the jewelry side of things. The Diamond Membership Program gives clients access to fine jewelry made of verified materials, transparent sourcing and value that speaks for itself. His relationships run deep, not just with suppliers, but also clients and members. This program was built one conversation, one collector and one transaction at a time.